{"id":8401,"date":"2025-04-23T22:05:44","date_gmt":"2025-04-23T20:05:44","guid":{"rendered":"https:\/\/www.opi.ch\/?p=8401"},"modified":"2025-04-23T22:05:46","modified_gmt":"2025-04-23T20:05:46","slug":"barometre-04-25","status":"publish","type":"post","link":"https:\/\/www.opi.ch\/fr\/actualites\/barometre-04-25\/","title":{"rendered":"Barom\u00e8tre | avril 2025"},"content":{"rendered":"<div class=\"s_media_list o_cc o_cc2 o_mail_snippet_general pb0 pt0\" data-vcss=\"001\" data-snippet=\"s_media_list\" data-name=\"Media List\">\n<div class=\"container\">\n<div class=\"row s_nb_column_fixed s_col_no_bgcolor\">\n<div class=\"col-lg-12 s_media_list_item pb16 pt24\" data-name=\"Media item\">\n<div class=\"row s_col_no_resize s_col_no_bgcolor no-gutters align-items-center o_cc o_cc1\">\n<div class=\"s_media_list_body col-lg-12\">\n<h3 class=\"o_default_snippet_text\">La conjoncture industrielle \u00e0 Gen\u00e8ve reste pr\u00e9occupante<\/h3>\n<\/div>\n<div class=\"col-lg-6 pt16 pb16\">\n<p>En <strong>mars<\/strong>, les chefs d\u2019entreprise jugent la situation des affaires <strong>d\u00e9favorable<\/strong>. Par rapport \u00e0 f\u00e9vrier, les entr\u00e9es de commandes, les carnets \u2013 toujours per\u00e7us comme insuffisamment remplis \u2013 ainsi que la production, sont <strong>orient\u00e9s \u00e0 la baisse<\/strong>.<\/p>\n<p>\u00c0 court terme, une <strong>l\u00e9g\u00e8re am\u00e9lioration<\/strong> est envisag\u00e9e, avec une reprise mod\u00e9r\u00e9e des commandes et de la production attendue dans les trois prochains mois. Toutefois, \u00e0 plus long terme, les perspectives restent inchang\u00e9es, sans anticipation de redressement marqu\u00e9 de l\u2019activit\u00e9.<\/p>\n<\/div>\n<h4><strong>Consid\u00e9rations<\/strong><\/h4>\n<p>En avril 2025, la Banque nationale suisse (BNS) a une nouvelle fois abaiss\u00e9 son taux directeur, marquant une orientation encore plus accommodante de sa politique mon\u00e9taire. Cette d\u00e9cision, motiv\u00e9e par un affaiblissement de la conjoncture mondiale et une inflation suisse en nette baisse, vise \u00e0 stimuler l\u2019\u00e9conomie nationale, mais ses effets se feront sentir de mani\u00e8re diff\u00e9renci\u00e9e selon les r\u00e9gions, notamment \u00e0 Gen\u00e8ve.<\/p>\n<p>Pour l\u2019\u00e9conomie genevoise, d\u00e9j\u00e0 marqu\u00e9e ces derniers mois par une baisse de la production, des commandes et une d\u00e9t\u00e9rioration de la situation des affaires dans l\u2019industrie, cette d\u00e9cision repr\u00e9sente un levier potentiel pour \u00e9viter un ralentissement plus profond. En effet, un taux directeur plus bas devrait th\u00e9oriquement favoriser les conditions de financement, soutenir l\u2019investissement industriel et all\u00e9ger la pression sur les entreprises exportatrices, notamment celles sensibles \u00e0 la force du franc suisse.<\/p>\n<p>Cependant, les r\u00e9centes donn\u00e9es du barom\u00e8tre de l\u2019OPI montrent que la confiance reste fragile dans les milieux industriels genevois. Si \u00e0 court terme une l\u00e9g\u00e8re am\u00e9lioration des commandes et de la production est anticip\u00e9e, les perspectives \u00e0 moyen terme demeurent prudentes. Le soutien mon\u00e9taire pourrait donc n\u2019avoir qu\u2019un effet limit\u00e9 sans une reprise claire de la demande, tant sur les march\u00e9s nationaux qu&rsquo;internationaux.<\/p>\n<p>Dans ce contexte, les acteurs \u00e9conomiques genevois pourraient b\u00e9n\u00e9ficier d\u2019un alignement renforc\u00e9 entre les politiques mon\u00e9taires, les incitations \u00e0 l\u2019investissement et les mesures de soutien sectorielles. Si la BNS maintient cette politique de bas taux, il est essentiel que les entreprises locales en profitent pour moderniser leur outil de production et renforcer leur comp\u00e9titivit\u00e9.<\/p>\n<p>En r\u00e9sum\u00e9, la baisse du taux directeur est une opportunit\u00e9, mais elle devra \u00eatre accompagn\u00e9e d\u2019une dynamique locale proactive pour en tirer pleinement parti.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-8402\" src=\"https:\/\/www.opi.ch\/wp-content\/uploads\/Screenshot-2025-04-23-at-22-04-19-OPI-Barometre-de-lindustrie.png\" alt=\"\" width=\"1003\" height=\"1250\" srcset=\"https:\/\/www.opi.ch\/wp-content\/uploads\/Screenshot-2025-04-23-at-22-04-19-OPI-Barometre-de-lindustrie.png 1003w, https:\/\/www.opi.ch\/wp-content\/uploads\/Screenshot-2025-04-23-at-22-04-19-OPI-Barometre-de-lindustrie-241x300.png 241w, https:\/\/www.opi.ch\/wp-content\/uploads\/Screenshot-2025-04-23-at-22-04-19-OPI-Barometre-de-lindustrie-822x1024.png 822w, https:\/\/www.opi.ch\/wp-content\/uploads\/Screenshot-2025-04-23-at-22-04-19-OPI-Barometre-de-lindustrie-768x957.png 768w\" sizes=\"(max-width: 1003px) 100vw, 1003px\" \/><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>La conjoncture industrielle \u00e0 Gen\u00e8ve reste pr\u00e9occupante En mars, les chefs d\u2019entreprise jugent la situation des affaires d\u00e9favorable. Par rapport \u00e0 f\u00e9vrier, les entr\u00e9es de commandes, les carnets \u2013 toujours per\u00e7us comme insuffisamment remplis \u2013 ainsi que la production, sont orient\u00e9s \u00e0 la baisse. \u00c0 court terme, une l\u00e9g\u00e8re am\u00e9lioration est envisag\u00e9e, avec une reprise [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":7566,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[18],"tags":[],"class_list":["post-8401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-barometre"],"_links":{"self":[{"href":"https:\/\/www.opi.ch\/fr\/wp-json\/wp\/v2\/posts\/8401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.opi.ch\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.opi.ch\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.opi.ch\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.opi.ch\/fr\/wp-json\/wp\/v2\/comments?post=8401"}],"version-history":[{"count":1,"href":"https:\/\/www.opi.ch\/fr\/wp-json\/wp\/v2\/posts\/8401\/revisions"}],"predecessor-version":[{"id":8404,"href":"https:\/\/www.opi.ch\/fr\/wp-json\/wp\/v2\/posts\/8401\/revisions\/8404"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.opi.ch\/fr\/wp-json\/wp\/v2\/media\/7566"}],"wp:attachment":[{"href":"https:\/\/www.opi.ch\/fr\/wp-json\/wp\/v2\/media?parent=8401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.opi.ch\/fr\/wp-json\/wp\/v2\/categories?post=8401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.opi.ch\/fr\/wp-json\/wp\/v2\/tags?post=8401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}